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January 13, 2009

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Bruce McConnel

Hi John...I remember when we were blast faxing press the latest survey results out of the war room at MPR in the earlier part of the decade and now look at you, a blog! We don't know much about much at IBM but we did gather some folks together to contribute their thinking on the the New Media trend. A few of those thoughts were published as part of our recent Global Innovation Outlook report...I've included the link in the event that you or your readers are interested. One of the more interesting (and topical) subjects is the "Context is King" chapter...a deep dive on where, in the media landscape, the $$ is and will being made on the content value chain. As they say, follow the money ;-)

Hope you are well and keep up the great postings!

Bruce

IBM New Media GIO: http://domino.research.ibm.com/comm/www_innovate.nsf/pages/world.gio3.media.html

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