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IceRocket

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« Judy Woodruff and the "broken" journalism business model | Main | Living the social marketing life »

February 08, 2009

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Woody Coates

First, I'm glad to see you remember how to shoot (for the most part!).

What I am finding is that video "quality" depends on the application. If you are looking for a casual, "behind the scenes" look, what you did is just perfect. This is incredibly important for big companies because it lets the rest of us see them as they are, rather than the faceless company behind a big building.
But, if you are a professional discussing the issues of the day you may want something more (but not always!). You may need to use a tripod, maybe a light or two, and some b-roll. That doesn't mean it has to cost a lot but it makes your presentation a little more professional. There is an example of what I was able to do with a consumer camcorder and sticks at http://www.youtube.com/watch?v=OfIGBoUN9lI. I cut this using iMovie on my iMac. Took about an hour and still not perfect but just fine for the web.

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