It's been a week or so since the new Facebook fan page design took hold and as someone who's agency is spending a tidy some of money with an online newsroom company (and not using it btw), I'm wondering out loud...Can my company's Facebook Fan Page replace our online newsroom?
Don't get me wrong, a nice online newsroom where the media can find elements easily may still have a place in the world. But, and hear me out here, I have no problem steering a client or prospect in the direction of our fan page where he or she can see how we work and get results for clients in real time.
We can easily just add the FB logo on our front page with some witty line pointing them in the direction of the fan page to see the work we do for folks.
In addition, It is super easy to upload all kinds of content, and the fan page now segments the types of content into easy-to-use tabs. And you don't have to have someone else host it.
Also, now all our fans can see our updates in real time in their streams.
Plus, and this is the drum roll part here, the Facebook fan page is FREE.
I have yet to discuss this with the rest of the folks at Hodges but given the effort it takes to change content on our static website and the ease with which anyone can do it on fan pages, I will take a serious look at this.
Did I mention, it's FREE.