There are few social marketers do a better job of "bridging" the old and new worlds of PR than Peter Shankman.
His "Help a Reporter Out" or HARO now boasts more than 40,000 subscribers and provides a link between journalists looking for experts and PR people who have them. Peter's, known as "skydiver" on Twitter, travels across the country as a SM evangelist are chronicled in the "news feeds" he sends to the subscribers three times daily. In those news feeds he touts story opportunities and plays "Yente the Matchmaker" for reporters and PR folks.
Peter has agreed to come to our hometown of Richmond, VA and speak for an event put on by our firm, The Hodges Partnership. The $25 we will charge per person will go to FightSMA, a great charity that is the leading fundraiser and provider of research dollars to help find a cure for Spinal Muscular Atrophy, a terrible neuromuscular disease.
So if you are planning to be in the Richmond area on the morning of January 27, please contact Julia Webster of our staff (804-788-1414) or go to The Hodges Partnership group on Facebook and sign up for Shankman in Richmond. You can pay at the door, meet one of the leaders of the movement, and help out a great cause.