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« Shankman's 4 things: Shankman in Richmond | Main | Badlands boy »

January 29, 2009


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Shonali Burke, ABC

Great post, Jon, and thank you for your kind words. We face these barriers every day, unfortunately, and it's a rare, "savvy" client who understands that before seeing the entire picture, the pieces of the jigsaw have to be put together. And, as you said, that takes time and experimentation.

The one thing that I've found great comfort in is the support I get from the PR and communication community, whether they're contacts I've made along the way, or friends I've found (like you) on Twitter. (And thank you again for your support during the presentation, we made a good team. ;-)) It's a great source not just of comfort, but of energy, that gives me the determination to go on when sometimes the barriers seem so tough. Rock on.

Jeffrey Kraus

You know, Jon, I think marketing instincts are going to be vital in exploring this strange, new world.

Sure, there are some people who are resistant to trying new things. But their evil twins - the people who suffer from Shankman's ADOS - and want to try ONLY the new shiny things can be just as dangerous because they can injure the credibility of what we try to do and cast a premature pale over the new tools.

Having a strategy that includes a tangible reason for using the new avenues, and a grounded expectation of the results of that usage, are essential to justifying the trust people put in us to transmit their message.

Jason Baer

Jon -

thanks so much for the link and the kind words. this is an excellent post. your thoughts on pricing are dead on. committing to helping clients with social media is one thing. making money doing so is something else entirely.

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